Real Estate Branding: How We Helped We Are Property Build a Strong Digital Presence
At Meraki Creative Agency, we specialise in branding and digital design that speaks directly to your ideal audience — and our recent collaboration with We Are Property is a perfect example of that.
Who is We Are Property?
Founded by Gold Coast real estate expert Jeroen Waalder, We Are Property is a real estate agency built on transparency, integrity, and 17+ years of industry experience. Jeroen set out to challenge the typical perception of the real estate industry by creating a brand that reflects authenticity, humility, and high performance.
When We Are Property came to us, they were looking for a complete branding solution — one that aligned with their values while positioning them competitively in a saturated market. Their goal? To establish a professional, trustworthy brand identity and a powerful digital presence that attracts both sellers and buyers across the Gold Coast and beyond.
What We Delivered: A Complete Branding Suite
Our team at Meraki Creative Agency kicked off the process with a deep-dive into the business’s values, tone of voice, and target audience. From there, we developed a complete branding package for real estate, including:
Primary Logo Design
Secondary Logo
Submark/Icon Design
Colour Palette
Typography Suite
Brand Guidelines
Digital Assets for Social Media
We presented a series of logo mockups, each tailored to different visual directions. After a few refinements, We Are Property confidently chose option five, requesting some minor changes such as removing the stroke and gradient and opting for solid colour elements to give the brand a timeless, confident aesthetic.
What’s a Secondary Logo and Submark?
As a creative agency, we always aim to educate our clients while designing for them. For We Are Property, we included a:
Secondary Logo: Ideal for square formats or digital marketing materials where horizontal logos don’t fit.
Submark/Icon: A small, instantly recognisable symbol that represents the brand across tiny spaces — think favicons, watermarks, or social media profile images.
These elements ensure brand consistency across all touchpoints — from Instagram tiles to business cards to online listings.
The Power of Strategic Real Estate Branding
In an industry where first impressions matter, strong real estate branding makes all the difference. For We Are Property, we created a look and feel that reinforces their mission to offer honest, client-focused service. A professional brand instills trust, enhances recognition, and ultimately supports better outcomes when selling or marketing a property.
Whether you're a startup real estate agent or an established business looking to rebrand, our agency ensures your visual identity reflects your values and attracts the right clients.
Need Help Building Your Brand?
Whether you're launching a new business or refreshing your digital presence, Meraki Creative Agency offers end-to-end creative support to help you stand out.
We specialise in:
Brand Development & Visual Identity
Website Design & Development
Social Media Strategy & Management
Content Creation for Real Estate & Service-Based Brands
Marketing Strategy & Ongoing Support
Final Thoughts
We Are Property was built with purpose — and it deserved a brand and digital strategy to match. At Meraki Creative Agency, we’re passionate about helping businesses like theirs tell meaningful stories through branding and design.
Ready to build a business that reflects your values and connects with your audience? Let’s bring your vision to life.
